The new and improvedHopper M30 continues to shine as our tough-as-nails soft cooler. Revamped with the power of MagShield Access, the top of Hopper M30 has a wide, open mouth for easier loading and unloading of food and drink for a weekend adventure. The ultra-durable magnetic strip provides a tight closure to keep the cold in, and Quick-Release Buckles offer an extra level of security. And like the rest of our Hopper Soft Coolers, the Hopper M30s built in Hitchpoint Grid lets you attach accessories like the Rambler Bottle Sling and SideKick Dry Gear Case for extra utility on the go.